The Trumpdown is a daily affirmation for the majority of Americans who voted for someone else. Views expressed here belong to a politically independent teacher who knows the value of a well crafted message. Since the Democratic party has not had a decent grasp on messaging since the Kennedy and Johnson administrations, I have finally decided to make things interesting and lend them a hand this year. The site is intended to be good sport, and a safe space for quips and callouts. I aim to be original, but will happily tip my hat to others if I ever borrow a phrase. I envision this idle pastime as a kind of “Messaging for Demmies”, or a not-so secret resource for Democratic strategists who are up too late after procrastinating on their talking points for too long. Enjoy, America!